Selina Yeo is a seasoned Financial Services Consultant with over two decades of experience dedicated to helping families build a strong financial foundation. Since graduating from the National University of Singapore and joining the industry in 2005, she has been a consistent and trusted presence in the lives of her clients, especially families with young children seeking to balance protection with purposeful saving for their children’s future.

Selina’s journey in financial advisory began with a leap of faith. While in her final year at NUS, she reconnected with Jamson Chia, a senior from Temasek Hall. Inspired by his entrepreneurial mindset and the clarity of his mission, she chose to forgo more conventional paths and stepped into the financial services industry with an open mind and a determined heart. The early years were marked by challenges, including countless cold calls and slow traction, but Selina stayed the course. Her perseverance has since translated into a fulfilling and impactful career.

Today, Selina is a Court of the Table qualifier who continues to find meaning in both individual client work and mentorship. Her philosophy is straightforward but powerful: in the beginning, you may be underpaid and overworked, but if you remain focused and resilient, you'll eventually be overpaid and underworked. She is committed not only to sustaining excellence in personal sales but also to guiding others in their professional development.

Selina’s role has evolved to encompass leadership and coaching. She finds deep satisfaction in helping junior consultants grow in confidence and skill, and she actively mentors aspiring MDRTs and Centurions. Her professional values—resilience, generosity, and integrity—are evident in her client conversations and team relationships.

With Strategic Alliance as her home team, Selina is surrounded by a culture of growth, support, and shared victories. From team challenges to incentive trips, every chapter of her journey has been enriched by the camaraderie of those who walk alongside her. Looking ahead, Selina is focused on elevating others, stepping into greater leadership, and continuing to live her mantra of long-term dedication with long-lasting impact.