Joan Foo is a seasoned Financial Services Consultant at AIA, proudly marking her 25th year of dedicated service in 2024. As a long-standing representative of the AIA brand, Joan has built a career rooted in trust, empathy, and the belief that sound financial planning is essential to navigating life’s many events—both expected and unforeseen.

Her approach centres on three core pillars: protection, education, and retirement. Joan is a firm advocate for protecting human capital. She believes that during life’s most painful moments—such as a critical illness or the loss of a loved one—no one should also have to endure the fear and strain of financial insecurity. This conviction drives her to ensure her clients and their families have the safety net they need when it matters most.

Joan’s second passion lies in education funding. A strong believer in equal opportunities, she works closely with parents to create structured, long-term education plans that will allow their children to pursue higher and professional learning without financial barriers. For Joan, the goal is to empower the next generation to dream boldly and study confidently.

Finally, Joan is deeply committed to helping her clients achieve financial freedom during their retirement years. She does this through a systematic, long-term process of reviewing and maximising her clients’ wealth, assets, and savings—turning careful planning during working years into a dignified and comfortable retirement.

Across her career, Joan has remained steadfast in her values and mission: to provide guidance, security, and peace of mind to every individual and family she serves. Her legacy is not just the length of her service, but the lives she has protected and empowered along the way.