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Cheah Lok Ying

Financial Services Consultant

AEPP (Associate Estate Planning Practitioner)
⁠IBFA Level 2

MDC Platinum - 2023, 2024, 2025
Convention - 2023, 2024, 2025
Million Dollar Round Table - 2023, 2024, 2025

For Lok Ying, financial planning is more than a service, it’s a commitment to clarity, connection, and care.

She supports clients across all life stages with a comprehensive approach to financial wellbeing. From safeguarding families against life’s uncertainties, to designing investment and savings strategies that allow people to work by choice, not necessity, her planning is tailored to each client’s vision of a secure and fulfilling life. Lok Ying also works closely with businesses to structure meaningful employee benefits, and guides individuals through legacy conversations with empathy and precision.

Her goal is simple yet powerful: to help people dare to dream, and then guide them with practical steps toward the lives they envision. She believes that financial planning should feel personal and purposeful, not just a checklist of products, but a conversation rooted in values and long-term clarity.

What fuels her passion is the human side of the work. Whether it’s celebrating joyful milestones or supporting clients through difficult transitions, Lok Ying is present and invested. Moments like these; helping a young couple start their family or walking someone through a hospital claim are what give her work meaning.

Family is at the heart of why she chose this path. As she grew older, she saw how quickly time passes, and how important it is to be present for the people we love. This career gives her the freedom to do just that, while building something purposeful on her own terms.

Over the years, Lok Ying has developed a mindset rooted in resilience. She sees challenges as opportunities, and believes that consistency and self-discipline matter far more than fleeting motivation. Her growth has come not from avoiding setbacks, but from learning how to bounce back with clarity, alignment, and a deepened sense of purpose.

To her, success is about living true to one’s values, showing up fully for others, and creating freedom, both financial and personal for the people who matter most.

At Strategic Alliance, Lok Ying is known for her steady presence, thoughtful guidance, and ability to simplify the complex. She doesn’t just manage finances, she walks alongside people as they build the lives they’ve always hoped for.

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