

Alex Leong
Financial Services Consultant
Alex believes that insurance shouldn’t feel intimidating. For him, it’s about ensuring the basics are covered — health insurance, accident plans, life insurance, and savings — while helping clients feel at ease and understood every step of the way.
With a degree in Communications and a background as a licensed swimming instructor, Alex has a natural gift for building rapport. Clients often describe conversations with him as relaxed, friendly, and clear, appreciating that he explains what they have, what they might need, and what they truly don’t.
His passion for this work is rooted in personal experience. Earlier this year, during a family gathering, his eldest sister suffered a sudden stroke. Thanks to comprehensive coverage, she was able to focus on recovery and rehabilitation without the burden of financial stress. It’s moments like these that fuel Alex’s mission: ensuring his clients and their families are well protected when it matters most.
Beyond the technicalities of policies, Alex sees this career as a way to build genuine friendships. He values honesty and punctuality deeply, believing in showing up fully for people, whether they become clients or simply remain new connections along the way.
At Strategic Alliance, Alex is known for his approachable nature, commitment to clarity, and dedication to helping clients feel secure and informed. To him, there’s no better reward than knowing someone leaves a conversation feeling more confident about their future, and with the peace of mind that they’re well taken care of.
